Examples of these types of app include utility companies offering apps that enable customers to input meter readings, banks offering apps which enable customers to bank on the move, retailers offering apps that enable customers to scan items and find more information about them.
There is some overlap between this type of app and website style apps, and the sorts of features outlined above are often integrated into an app which is a business or organisation’s main native app on offer.
A key advantage of this type of app is that it’s with the customer wherever they go, the icon on the home screen is a reminder of your brand every time they look at it, and customers are given easy ways to engage with the brand concerned.
If you think an app could add value to your service or product, Really Useful Apps can help.