Google TV apps are apps that are built using a customised version of the Android operating system, but which are configured to work on smart TVs, or devices which connect to smart TVs.
Given its investment in Android, and its forays into many digital market places, it’s no surprise that Google entered the smart TV arena, and it developed its smart TV technologies in co-operation with some leading TV manufacturers.
Google TV integrates the Chrome Browser into TVs, or devices connected to them, and together with the various apps developed on the platform, it offers viewers the means to access internet tv and internet content on their TV screens.
Smart TV apps, whether Google TV or the other major players, are yet another consideration for app developers and their clients, and Really Useful Apps helps our clients to consider this channel and whether and how to work it into their plans.