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The launch of the first iPhone by Apple in 2007 was a pivotal moment for mobile phones, ushering in the era of the multi feature smartphone.
iPhone now accounts for between 20% and 40% of the smartphone market, depending on the country/market, not only extending the Apple experience to mobile phones for its loyal customer base, but also attracting customers who hadn't owned an Apple device before, and stimulating a tidal wave of development in smartphone technologies across different manufacturer brands and operating systems.
Whilst other smartphone manufacturers and operating systems account for 60% to 80% of the smartphone market, depending on the country/market, Apple and its iPhone remains a leading player.
Aside from a significant proportion of the smartphones out there being iPhones, its users are also voracious app consumers.
When considering your presence in the mobile space, and particularly when considering the incorporation of native apps into your mix, iPhone apps remain key, and it's hard to envisage having a native app presence without having an iPhone version available to your audience.
That said, it's still important to duly consider which operating systems to develop apps for, and the decisions made depend on factors like budget and audience.
Really Useful Apps can help you make these decisions, making you aware of the key considerations and advantages and disadvantages of the different options.