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Apple TV Apps
Apple TV apps are apps which run on Apple TV, which itself is another product from the Apple stable.
Through Apple TV, users can watch content from iTunes on their TV, as well as stream their own digital content from devices such as their iPhone, iPad and Mac.
Apple haven't as yet released a SDK (developer kit) to developers, so third party apps can't be developed for Apple TV just yet.
But Really Useful Apps is watching developments very closely, because we hope that it's only a matter of time before developers will be able to develop for Apple TV, as well as for other smart TV platforms such as Google TV or Roku.