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Sometimes a client has an app, but doesn't know how to market it.
There are many factors involved in successful app marketing, from promoting it in all other marketing channels, to working on your app store presence, to ensuring good social media integration and coverage. You can even use PPC, a dedicated app website and SEO to drive awareness of your app.
At Really Useful Apps, we always ensure a client is aware of the ways they can promote their app, not just because it's good customer service, but also because it creates a virtuous circle.
Even if you don't have an app developed by us, you can tap into our knowledge on a consultancy basis.